Cliffnotes version:
Gross profitability (GP) as meausred by gross profits / assets is a good predictor of stock returns in the same way that book to market (BM) is a good predictor of stock returns.
1) Past research had difficulty finding a relationship between earnings and stock returns. Gross profit, the author claims, is a better indicator of economic force since things get muddy down the income statement. For example, depreciation is at the discretion of management, interest and taxes are dependent upon capital structure and credit ratings, things like R&D will lower current period earnings but have a trickling effect into future periods, etc.
2) High GP firms tend to, on average, have low BM (often referred to as "growth").
3) High GP firms provide higher risk adjusted returns (in terms of Fama's model) so I guess Fama will have to say that high gross profitability is a risk factor. (While we're on the subject, I suppose high Piotroski score is also a risk factor.)
4) Stocks which have both qualities (High GP and High BM) will have magnified returns.
5) The author groups stocks into quintiles of GP and BM and you can find stocks that are in every category (if you put them into a 5x5 matrix)
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So I did a look at the DOW 30 (minus 4 financials), here are top tens.
Gross Profitability Rankings (with GP):
1) WMT – 63%
2) MSFT – 61%
3) HD – 58%
4) INTC – 52%
5) MMM – 46%
6) IBM – 45%
7) JNJ – 44%
8) PG – 34%
9) MCD – 34%
10) CSCO – 34%
Book to Market Rankings (with GP):
1) AA – 10%
2) GE – 12%
3) KFT – 20%
4) T – 26%
5) CSCO – 34%
6) PFE – 28%
7) HPQ – 27%
8) DIS – 12%
9) CVX – 23%
10) MRK – 33%
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The only company in the top 10 of both lists is CSCO (MRK was 11th on the GP list). Many of the firms that were on the high BM ranking were low on the GP ranking. For example, AA and GE were 1 and 2 on the BM list, but 26 and 25 on the GP list. Granted, many of the high GP firms are selling at low multiples of other ratios (like P/E).
There were three stocks that were in the bottom 10 of both lists: BA (21%) CAT (23%) and DD (24%).