How to Invest In the Stock Market-Getting Started

Written by

Jae Jun

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This is part 2 of the How to Invest in the Stock Market series.

How to Invest in the Stock Market: Part 1 | Part 2 | Part 3 | Part 4 | Part 5

How to Get Started

I found that getting started was the hardest part simply because I just didn’t know where to begin. But I soon found out that learning how to invest is the same as learning anything else. i.e. you have to crawl before you walk and run. There was no shortcut if I wanted to do it properly.

After reading many news and stock tip articles off the internet, everything still made no sense and I remained clueless after spending so much time reading. So I did what we all do when we start learning about a new topic. Identify the basics work up towards the intermediate level followed by advanced techniques.

Basic Level Investing

The following sites will guide you in why you should invest, what should you invest in, how to invest, the different types of stocks, what causes price changes etc etc.

These two sites alone will provide you with more than enough information on the basics. I spent a considerable amount of time trying to read everything. I still consult Investopedia to this day.

Once the basics were down, I had a strong desire to understand the financial statements and what each line and term meant. I knew by this point that a thorough understanding of the accounting terms and financial ratios was required. With no prior education in accounting or finance, it went over my head at first, but as I kept referring back to it over and over again, it slowly started to make sense.

However, you can get a all this information in a clear and concise format in the book Financial Statements: A Step-By-Step Guide to Understanding and Creating Financial Reports. I also wrote a review of the book.

Intermediate Level Investing

After coming to grips with the basics and finally understanding what stocks and investing was all about, it was natural to try and figure out what companies I should buy.

It was at this point I stumbled upon a forum post by Joe Ponzio of F Wall Street and was introduced to the concept of owning a business. Although I had read about a stock being a business in The Intelligent Investor, Joe has to ability to explain it in a clear manner that helps us to visualize the whole process.

It was mind blowing and it completely flipped everything else I was reading on its head. I truly believed that I had to know the technicals and tricks like selling in December and buying in January would produce greater returns.

I came to understand that;

  1. buying a stock was owning a tiny piece of the business
  2. I had to think like a business owner
    • If you owned your own corner grocery what would you consider important? Is it your EPS is for the quarter or how much cash you have generated for each day? Would you splurge on jets, cruises or pay your cashier $100 an hour? Or would you rather cut useless costs and seek to grow the company?
    • Since we own parts of the business, it is important to identify whether the company you own follows your own ideas of business. e.g. I don’t invest in biotech because I have no knowledge about the industry or business and therefore would be a clueless owner. I also have yet to put my money in financials because I do not understand how one operates.
    • A business owner is also passionate about their business. Are you passionate about your companies?
  3. I wanted to be an owner of high quality cash generating businesses
  4. there is a price for everything and came to understand fair value or intrinsic value

F Wall Street has an outstanding series of valuing the business which really puts everything in perspective. I have read every single article ever written on F Wall Street which is over 100 and it has been better than any book. (Note that I pre-ordered Joe’s book from Amazon). Visit his How to Value a Business series.

The book I most highly recommend at this stage: Pat Dorsey’s The Five Rules for Successful Stock Investing.

Both F Wall Street and The Fives Rules book introduce the concept of Discounted Cash Flow which was also the starting point of the ongoing investing spreadsheet project available for purchase or free download on this site. I spent hours going through calculations, ratios and formulas and this hands on experience is what I believed to have helped the most.

Then came this blog. I had to force myself to write clear and organized content since it would be scrutinized by all. If I was going to write about something, I had better know what I was writing about. The best thing is, I received constructive criticism which I took to heart and the discussions with fellow like minded readers have helped immensely.

The point is to get involved wherever you can, except Google and Yahoo Finance since it is so abused. Comment and ask questions on high quality content blogs. Discuss with other readers. Start your own blog. The best students were always the ones actively involved.

Coming Up

We’ll be looking at what is involved in advanced investing topics in the next post. Don’t worry it isn’t really advanced.

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Old School Value is a suite of value investing tools designed to fatten your portfolio by identifying what stocks to buy and sell.

It is a stock grader, value screener, and valuation tools for the busy investor designed to help you pick stocks 4x faster.

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9 responses to “How to Invest In the Stock Market-Getting Started”

  1. Tony F. says:

    Could you please elaborate on “I had to think like business owners”?
    What does it mean more specifically?

    Warren Buffet said many times that “We do look for business’ that I can understand”.

    I’d appreciate you could describe your definition of what does it mean to “understand a business”?

    This is not as simple question as it may appear, at least for me.

    Thank you.

  2. Jae Jun says:

    Hi Tony,

    Sorry for the briefness. I’ve updated the post above to explain what I mean by “thinking like a business owner”.

  3. wallst says:

    that F Wallstreet guy is kind of funny. He is all about telling you to go your own way on his blog and that putting your money with money managers is a bad idea. Yet, he is actually selling HIS OWN financial advising services using his blog. He really doesn’t think that much differently than most of wallstreet. they all use discounted cash flow and use fundamentals…

    wallst’s last blog post..Supernova & Some Stocks To Watch

  4. Jae Jun says:

    He does mention his company but it’s more of an illustration that he has his clients in mind first instead of collecting fees. Most Wall Street services collect fees and run risky investments for the sake of performance to earn bonuses. But he has always been more focused on providing great information that will benefit the small guys. That’s why he has a book coming out and is using the blog as a PR to the book.

    But if you go through the content, it’s brilliant.

  5. Amit C says:

    Hello Jae,

    Thanks a lot for this path through learning to invest with pointers to books and articles for more indepth view.

    I plan to dig in over the next few months.

    You might want to update the link to financials book, there is a new version out.


  6. switesh says:

    Good selection of books Jae. I’ve gone through em all.

    I would highly recommend ‘Financial Statements: A Step-By-Step Guide to Understanding and Creating Financial Reports’ as well to any beginner before even thinking about investing.

    Accounting is the language of business, and investing is all about valuing businesses.

  7. yes that is very true. I included it in my recommended book list.

  8. A.M. says:

    what do you mean by

    “The point is to get involved wherever you can, except Google and Yahoo Financesince it is so abused. ”


  9. Google finance and yahoo stock message boards are abused and used for pump and dump.

    The point is to join conversations and ask questions like you are doing here.

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